VisitScotland Connect

2023

I led the development of the new branding for VisitScotland’s flagship global trade event, VS Connect. This project involved capturing stakeholder needs, fostering collaboration, and ensuring accessibility across digital and physical assets.

Deliverables included signage, animated welcome boards, and large-scale event banners, all designed to showcase Scotland as a world-class destination. The result was a modern, impactful brand and events toolkit that will serve all future VS Connect events.
 

This work was highly praised by both internal teams and external exhibitors for its professional yet engaging approach.